Maddi is a book and print designer whose practice is rooted in the craft, structure, and materiality of the printed page. Her work is led by a strong typographic sensibility and a commitment to process—exploring the tactile potential of print through letterpress, bookbinding, and hands-on making. She creates thoughtful, concept-driven pieces that are precise, enduring, and built with care.
With an MA in Book Design from the University of Reading, Maddi brings a deep understanding of typographic systems and editorial structure to her work, treating the book as both a functional object and a space for visual and material exploration. Alongside her independent practice, she has worked across editorial design, brand identity, accessibility-focused communication, and international catalogue production—bringing creative depth and practical rigour to every project. She is also a member of the Worshipful Company of Stationers and Newspaper Makers, and is dedicated to meaningful, well-crafted design that honours the traditions of print while looking to its future.
Logo and wordmark Garment labelling
Web design
Packaging
Product design
Catalogue design
Visual identity and brand guidelines for a sustainable womens activewear brand. Designed for a 50+ audience, the identity centres around clarity, approachability, and ecological values—carried through a full suite of brand materials including catalogues, website, labelling, and garment packaging. The work considers both accessibility and longevity across applications.