A typographic redesign of a new series of annotated literary classics, developed with a focus on clarity, structure, and typographic hierarchy. This project involved designing a flexible text system to accommodate diverse genres—prose, drama, poetry, religious texts, and parallel translations – while maintaining a cohesive series identity. Emphasis was placed on typesetting conventions, micro-typographic detailing, and the reader’s navigation of complex paratextual content. The series was designed for a mid-range market, offering accessible, well-crafted editions for general readers.

A series redesign of Haruki Murakami’s novels, focused on creating a unified visual language across multiple titles. Each cover explores themes of repetition, surrealism, and disconnection – key motifs in Murakami’s writing – while balancing typographic clarity with strong visual form. Designed as a flexible system that considers format, collectability, and in-hand experience.

A bilingual travel guide series celebrating Seoul’s contemporary café culture. Designed for both Korean and international audiences, the project balances editorial clarity with cultural nuance—featuring structured layouts, dual-language typography, and curated visual content. The series explores cafés as spaces of design, identity, and social connection, and is intended to grow into a full collection representing all districts of Seoul. 

A hybrid publication exploring the disjointed narratives and emotional overwhelm surrounding environmental crisis. Combining print and digital formats, the project embraces fragmentation as a structural and thematic device. QR codes embedded throughout the printed piece link to external digital material—mimicking the frustration of searching for reliable climate information in an over-saturated and often contradictory online environment. 

An experiential publication exploring ecological crisis and mass extinction through a tactile, destructible book format. Using a french fold structure, the design requires the reader to physically tear through images of endangered species to access the content—mirroring the human impact at the core of the issue. A conceptual piece combining editorial design with material storytelling.

A personal editorial project transforming family memoirs into a hand-bound book. Combining image curation, text editing, and typographic detailing, the piece reflects the sensitivity of its subject through careful pacing and production. Bound using french stitch with an exposed spine and foiled cover, the book balances emotional storytelling with formal rigour.

Visual identity and brand guidelines for a sustainable womens activewear brand. Designed for a 50+ audience, the identity centres around clarity, approachability, and ecological values—carried through a full suite of brand materials including catalogues, website, labelling, and garment packaging. The work considers both accessibility and longevity across applications.

Catalogue design and visual identity development for a luxury womenswear brand within the WoolOvers Group. This project focused on creating refined, accessible layouts across monthly multi-language publications. Working closely with merchandising and translation teams, the design balances commercial clarity with an elevated, editorial tone—supporting the brand’s repositioning in the mid-range fashion market.

A research-led internal project establishing accessibility standards across Kantar’s global brand. The guidelines cover colour, typography, structure, and assistive technologies—supporting clearer communication for users with a range of access needs. Alongside the documentation, team training sessions were delivered to embed best practices across design and client-facing work.